Last week I considered the Panda Bear new record as my record of the week, and just one week after that, I have here the new record from another Animal collective member, Avey Tare, this time together with her new wife, Mum’s Kria Brekkan. This super couple duo is about to release the album in April but they’ve already published online the first track of the album, Sis around the sandmill, in two different formats: normal and reverse. And you can also find the complete album online in both of the formats. The amazing part of the entire story is that they threw the rumour they will publish it in reverse, that they prefer it that way, but as you can also find the normal version online, I’m not sure of what is going to happen at the end.
I have to say that both versions are amazing and I recommend downloading the version that is not going to be published to understand the whole part of this experiment. If this is an experiment, because maybe they are laughing at us with this reverse advance and at the end it’s going to be published just the right way. Nevertheless, whatever is the final version, all this story is so interesting and takes advantage of the myspace era to play and create expectations as nobody made before.
If you want to read Avey Tare explanation to all this controversy I recomend to read the following link:
http://www.prefixmag.com/blog/prefix/2007/03/01/avey-tare-kria-brekkan-pullhair-rubeye/
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